We pride ourselves in offering the best advantages to our customers. When you want guaranteed satisfaction, unbeatable price-quality ratio, certified products, simplicity, transparency and industry experience, we want you to think of Direct Optic.

Guarantee "We guarantee 100% Satisfaction"

The Direct Optic satisfaction is 100% guaranteed! We pride ourselves in responding to your wants and needs. If your are not completely satisfied, we will refund 100% of your purchase not matter why. For more information about out Guarantee, please visit the section "Guarantee Satisfaction or 100% Refund".

Price "Unbeatable Price-quality Ratio"

Our price policy is very simple and transparent: you know exactly what you are going to pay without any hidden charges! Direct Optic can reduce 5 to 6 times the costs passed on to you by traditional high street opticians.

How is it possible? We apply the just-in-time warehousing and deliveries system therefore reducing our cost significantly. Furthermore, we have no intermediaries with our suppliers thus optimizing price negociations and quality controls. Not least, you do not have to bear advertising cost and the astonishing profits your regular optical stores makes!

Safety "High quality and Safe Products"

We only sell certified (CE,TUV, FDA,…) products (lenses and frames) to guarantee you the best quality on the market.

Philosophy "Simplicity and Transparency"

At Direct Optic, we only sell the product you need with the right price. In contrast to many high street opticians, we do not overprice our product and do not misguide your needs ! You can chose the frame and lenses of your choice without any pressure from sellers. If you have any doubts, our well trained customer service is willing to help you with making decisions and preparing your order with personal care (our opticians also verify the details of each order).

Team "Over 25 years experience"

We believe that the better experience our people have at Direct Optic, the better service they will give our customers. Our Direct Optic team comprises industry specialists who are graduated and have more than 25 years experience. Not last, we have been selling glasses online in the Asian market since 2003, with our brand "Solevision".